Mexican Healthy Products Summit returns to Puerto Vallarta in 2027

The Mexican Healthy Products Summit will bring suppliers, distributors and retail buyers back to Puerto Vallarta Jan. 21-23, 2027, for a private B2B event focused on helping healthy product brands enter or expand in Mexico. The program will pair one-on-one meetings with education on technology, consumer trends and market growth across key retail channels.

Why it matters: - Mexico remains a growth target for healthy product brands trying to win shelf space, build distribution and navigate a market that depends on local relationships. - The Summit is designed to shorten that path by connecting qualified suppliers directly with retail buyers and distributors who can move products into stores across Mexico. - The event’s invitation-only format is meant to concentrate attention on decision-makers instead of general foot traffic.

What happened: - The Mexican Healthy Products Summit said it will return to Puerto Vallarta, Mexico, on Jan. 21-23, 2027. - The 13th annual Summit will bring together healthy product suppliers, distributors and retail buyers for three days of business meetings and networking. - The event is a private, invitation-only B2B trade show and hosted buyer program with no walk-in attendance.

The details: - The Summit is built for U.S., Latin American and international brands seeking to enter Mexico or expand an existing presence. - Participants will get dedicated exhibit space, pre-scheduled one-on-one meetings, distributor connections, educational sessions and networking events. - The 2.5-day format includes receptions, meals and private meetings intended to extend conversations beyond the exhibit floor. - The company said the 2027 program will also include education on emerging technology, consumer intelligence and industry trends affecting food, beverage and other healthy products categories. - Alice Mintz, CEO and co-founder of Sous, will bring an artificial intelligence perspective to the event. - Sous is an AI agent for CPG brands that connects brands, data and context to build stories aimed at winning shelf space. - Mintz brings more than 10 years of CPG analytics experience from SPINS and Circana, formerly IRI, and has worked with more than 300 brands across food, beverage, vitamins and supplements, and personal care. - Eduardo Ragasol, managing director of NielsenIQ Mexico, will discuss healthy products growth across channel categories. - Ragasol has more than 30 years of senior leadership experience across general management, marketing, operations, management consulting, supply chain and consumer intelligence. - His career includes leadership roles in Brazil, Mexico, Chile, Colombia and Argentina. - The full event information is available at Healthy Products Summit. - Social channels listed by the event include LinkedIn, Instagram and Facebook.

Between the lines: - The Summit is positioning itself less like a large expo and more like a curated sales channel for brands that need high-value introductions in Mexico. - The emphasis on education, data and relationship-building suggests the event is trying to serve both near-term dealmaking and longer-term market-entry strategy. - Pagliaro framed the event as useful because Mexican market entry requires relationships and local know-how, not just a buyer contact.

What's next: - Companies interested in exhibiting and qualified industry professionals interested in attending can seek more information ahead of the January 2027 event. - The Summit said follow-up conversations after the event are a key part of turning introductions into distributor relationships and market access.

The bottom line: - For healthy product brands, the Summit is pitching itself as a targeted gateway to Mexican retail, not just another trade show.